Publications
Publications
The latest overview of publications is available on Google Scholar.
Bergener, J., Jacobs, K., Gossen, M. (2025). Consumers' Willingness to Pay for Sustainable Mobile Phones: An Adaptive Choice‐Based Conjoint and Market Simulation Approach Testing a Multi‐Level Eco‐Score. Business Strategy and the Environment. https://doi.org/10.1002/bse.70241
Niessen, L., Gossen, M., Beyeler, L., Strobel, H., Königs, J. (2025). How to Survive in a Growth-Oriented Economy. Findings of a Semi-Systematic Literature Review on the Role of Growth for Sufficiency-Oriented Businesses. Zeitschrift für Wirtschafts- und Unternehmensethik, 26(2), 234-267. https://doi.org/10.5771/1439-880x-2025-2-234
Bissel, M., Gossen, M., Reisch, L. A., Sunstein, C. R. (2025). Driving sustainable change: A systematic map of behaviorally informed interventions to promote sustainable mobility behavior. PNAS nexus, 4, pgaf162. https://doi.org/10.1093/pnasnexus/pgaf162
Bocken, N., Niessen, L., Gossen, M., Das, A., Zielińska, M. (2025). Marketing in the anthropocene: a future agenda for research and practice. AMS Review. https://doi.org/10.1007/s13162-025-00300-5
Gossen, M., Tröger, J., Bergener, J., Veneny, M., Eichhorn, H. (2023). Do people make sufficiency-oriented mobile phone choices based on dynamic norms? The perception and effectiveness of sufficiency-promoting messages in online media. Frontiers in Sustainability, 4. https://doi.org/10.3389/frsus.2023.1145243
Gossen, M., Lell, O. (2023): Sustainable consumption in digital environments: A plea for a systemic policy approach to turn risks into opportunities. In: GAIA 32/S1, 71-75. https://doi.org/10.14512/gaia.32.S1.11
Gossen, M., Jäger, S., Hoffmann, M. L., Bießmann, F., Korenke, R., Santarius, T. (2022). Nudging Sustainable Consumption: A Large-Scale Data Analysis of Sustainability Labels for Fashion in German Online Retail. Frontiers in Sustainability, 3. https://doi.org/10.3389/frsus.2022.922984
Santarius, T., Bieser, J.C.T., Frick, V., Höjer, M., Gossen, M., Hilty, L. M., Kern, E., Pohl, J., Rohde, F., Lange, S. (2022). Digital sufficiency: conceptual considerations for ICTs on a finite planet. Annual of Telecommunications. https://doi.org/10.1007/s12243-022-00914-x
Gossen, M., Kropfeld, M. I. (2022). Choose Nature. Buy Less. Exploring Sufficiency-oriented Marketing and Consumption Practices in the Outdoor Industry. Sustainable Production and Consumption, 30, 720–736. https://doi.org/10.1016/j.spc.2022.01.005
Frick, V., Gossen, M., Santarius, T., Geiger, S. (2021). When your shop says #lessismore. Online communication interventions for clothing sufficiency. Journal of Environmental Psychology, 75, 101595. https://doi.org/10.1016/j.jenvp.2021.101595
Gossen, M., Ziesemer, F., Schrader, U. (2019). Why and how commercial marketing should promote sufficient consumption: a systematic literature review. Journal of Macromarketing 39, 3, 252–269. https://doi.org/10.1177/0276146719866238
Books and Edited Volumes (selection)
Gossen, M., Niessen, L. (2024). Sufficiency in Business: The Transformative Potential of Business for Sustainability. Bielefeld: transcript Verlag. ISBN: 978-3-8394-6910-1
Chapters in Edited Volumes and Non-peer-reviewed Journal Articles (selection)
Riefler, P., Gossen, M., Garaus, C. (2025). Sufficiency Orientation in International Marketing. In: Hewett, K., Strizhakova, Y. (Eds.), Global Marketing in Times of Disruption. Review of Marketing Research. https://doi.org/10.1108/S1548-643520250000022017
Gossen, M., Pohl, J., Bieser, J. (2025). Umwelt und Klima. In: Samida, S., Glaser, M., Franken, L. (Eds.), Handbuch Materialität und Digitalität. Springer Nature.
Gossen, M., Majer, J. (2025). Ecolabeling. In: Vergragt, P., Brown, H., Smith, T., Wallnhöfer, L., Akenji, L. (Eds.), Vocabulary for Sustainable Consumption and Lifestyles: A Language for Our Common Future. Routledge-SCORAI Studies in Sustainable Consumption.
Gossen, M., Schrader, U. (2025). Education for Sustainable Development and Sustainable Consumption: The Role of Sufficiency. In: Reisch, L. A., Sunstein, C.A. (Eds.), Elgar Companion to Consumer Behaviour and the UN Sustainable Development Goals, Edward Elgar Publishing, https://doi.org/10.4337/9781035325061.00012
Frick, V., Gossen, M., Kettner, S. E. (2022). Does online advertising stimulate overconsumption? ÖkologischesWirtschaften 37(1), 46-50. https://doi.org/10.14512/OEW370146
Gossen, M., Frick, V. (2021). Wachstum sollte kein Selbstzweck sein. Mit weniger Konsum zu mehr Gerechtigkeit. Wie wir vom Wohlstand für wenige hin zu einem guten Leben für alle kommen. Südlink. Das Nord-Süd-Magazin von INKOTA, 30-31.
Rohde, F., Gossen, M., Wagner, J., Santarius, T. (2021). Sustainability challenges of Artificial Intelligence and Policy Implications. ÖkologischesWirtschaften Online, 1.2021(36). https://doi.org/10.14512/OEWO360136
Gossen, M., Kampffmeyer, N. (2019). Nachhaltiger Onlinehandel: Wie grüne Nischenanbieter gestärkt und Mainstreamprodukte begrünt werden können. In: Höfner, A., Frick, V. (Eds.), Was Bits und Bäume verbindet. Digitalisierung nachhaltig gestalten, S. 107–110. München, oekom.
Peuckert, J., Gossen, M. (2018). Herausforderungen der gesellschaftlichen Verankerung von Peer-to-Peer Sharing. In: Behrendt, S., Henseling, C., Scholl, G. (Eds.), Digitale Kultur des Teilens: Mit Sharing nachhaltiger Wirtschaften, 119–147. Wiesbaden, Springer Gabler.
Gossen, M., Schrader, U. (2018). Unternehmerisches Marketing für Suffizienz: Welche Potenziale die Digitalisierung für ein suffizienzförderndes Marketing bringt. ÖkologischesWirtschaften, Nr. 1/2018, 8–9.
Scholl, G., Gossen, M. (2017). Wie kann die Umweltpolitik soziale Innovationen für nachhaltigen Konsum fördern? In: Jaeger-Erben, M., Rückert-John, J., Schäfer, M. (Eds.), Soziale Innovationen für nachhaltigen Konsum. Wissenschaftliche Perspektiven, Strategien der Förderung und gelebte Praxis, S. 51–69. Wiesbaden, Springer.
Editorial and Peer Review Roles:
Journal of Business Ethics – Special Issue on Sufficiency: Defining and Implementing New Ethics in Business, Co-editors: Pasi Heikkurinen, Nancy Bocken, Thomas Princen (2026)
GAIA – Special Issue on Sustainability and Digitalization, Co-editors: Matthias Barth, Daniel Lang, Tilman Santarius (2023)
Ad-hoc-Reviewer for peer-reviewed journals such as Business Strategy and the Environment, Journal of Marketing Management, Ecological Economics, Energy Research & Social Science, Environmental Innovation and Societal Transitions, Frontiers in Sustainability, Journal of Fashion Marketing and Management, GAIA, Sustainability: Science, Practice, and Policy