Sustainable consumption | Sufficiency | Marketing
Research Associate at TU Berlin | PhD in Marketing
My work centers on sustainable consumption and sufficiency-promoting business practices. In my teaching, I design practice-oriented courses and seminars on sustainable management, consumer information, and education.
Background
I am an interdisciplinary scholar focusing on the intersection of Sustainable Consumption and Production. I currently work as a Research Associate at the Department of Economic Education and Sustainable Consumption at Technische Universität Berlin. Between 2023-2024, I had a part-time position as a Research Associate at the Department of Informatics and Sustainability Research at the University of Zurich. Previously, I served as Principal Investigator of the research projects Maßvoll Wirtschaften and Green Consumption Assistant. Before that, I spent several years researching sustainable consumption at the Institute for Ecological Economic Research (IÖW) in Berlin, where I led numerous third-party funded projects. My PhD on sufficiency-promoting marketing by companies was conducted within the research group Digitalization and Socio-Ecological Transformation.
Research interests
My research interests include Sustainable Consumption and Production, Behaviour Change, Sufficiency-promoting Business Practices, Sustainable Business Models, Sustainability Transformations
Contact
Feel free to contact me via LinkedIn or via my institutional email address: maike.gossen[at]tu-berlin.de